Privacy Notice

Last updated: September 2026

Introduction

The Social Mobility Leaders Forum ("SMLF", "we", "our", or "us") is committed to protecting and respecting your privacy.

This Privacy Notice explains how we collect, use, store, and protect your personal information when you visit our website, register for events, subscribe to communications, participate in surveys, or otherwise engage with the Social Mobility Leaders Forum.

We process personal data in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

The Social Mobility Leaders Forum is a network dedicated to advancing social mobility through collaboration, knowledge sharing, thought leadership, and practical action.

If you have any questions about this Privacy Notice or how your personal information is used, please contact:

Email: smlf@weareams.com

Information We Collect

We may collect and process the following categories of information:

Information You Provide Directly

When you interact with us, we may collect:

·       Name

·       Job title

·       Organisation name

·       Email address

·       Telephone number

·       Event registration information

·       Survey responses

·       Communication preferences

·       Any information you choose to provide when contacting us

Information Collected Automatically

When you visit our website, we may automatically collect:

·       IP address

·       Browser type and version

·       Device information

·       Pages viewed

·       Time spent on pages

·       Referral sources

·       Website usage data collected through cookies and analytics technologies

How We Use Your Information

We may use your personal information to:

·       Manage and administer the website

·       Register you for events, webinars, and activities

·       Send updates, newsletters, and information about SMLF initiatives

·       Respond to enquiries and requests

·       Improve website functionality and user experience

·       Conduct research and gather feedback

·       Monitor website performance and usage trends

·       Comply with legal and regulatory obligations

Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Consent

Where you choose to subscribe to newsletters, marketing communications, event updates, or participate in optional surveys.

Legitimate Interests

To operate, improve, and promote the Social Mobility Leaders Forum and its activities in ways that are expected and proportionate.

Legal Obligation

Where processing is necessary to comply with applicable legal or regulatory requirements.

Performance of a Contract

Where processing is necessary to deliver an event, service, or activity that you have requested.

Marketing Communications

If you opt in to receive communications from us, we may contact you regarding:

·       Upcoming events

·       Research and reports

·       Resources and toolkits

·       Forum updates

·       Social mobility initiatives and opportunities

You may unsubscribe or amend your communication preferences at any time by following the instructions included in our communications or contacting us directly.

Cookies and Analytics

Our website uses cookies and similar technologies to:

·       Ensure the website functions correctly

·       Understand how visitors use the site

·       Improve website performance

·       Measure engagement with content

Where required by law, you will be given the opportunity to accept or manage non-essential cookies when visiting the website.

Further information can be found in our Cookie Statement.

Sharing Your Information

We do not sell personal information.

We may share information with trusted third parties who help us operate the website and deliver services, such as:

·       Website hosting providers

·       Event management platforms

·       Email distribution services

·       Analytics providers

·       Professional advisers and auditors where necessary

All third parties are required to process information securely and in accordance with applicable data protection laws.

International Data Transfers

Some of our service providers may process data outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be implemented to ensure your information remains protected in accordance with applicable data protection legislation.

Data Security

We take appropriate technical and organisational measures to protect personal information from:

·       Unauthorised access

·       Loss

·       Misuse

·       Alteration

·       Disclosure

·       Destruction

While we use reasonable safeguards, no internet transmission or storage system can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as necessary to:

·       Fulfil the purposes described in this Privacy Notice

·       Deliver services and events

·       Meet legal, regulatory, and reporting requirements

·       Resolve disputes and enforce agreements

Information that is no longer required will be securely deleted or anonymised.

Your Rights

Under applicable data protection legislation, you may have the right to:

·       Access your personal information

·       Correct inaccurate information

·       Request deletion of your information

·       Restrict processing

·       Object to processing

·       Withdraw consent where processing is based on consent

·       Request data portability where applicable

To exercise any of these rights, please contact us using the details provided above.

Complaints

If you have concerns about how your personal information has been handled, please contact us first so that we can seek to resolve the issue.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Information Commissioner's Office
Website: https://ico.org.uk

Third-Party Links

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites and encourage you to review their privacy notices before providing any personal information.

Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in legal requirements, technology, or our activities. Any updates will be published on this page with a revised "Last Updated" date.